NIKE AIR MAX

THE SONIC SNEAKER

Overview

An interactive retail installation transforming the Air Max into a real-time control interface.

Challenge

To create a tactile experience where physical interaction directly drives digital and sensory outputs.

Approach

We integrated hardware sensors with a real-time game engine to connect physical input with visual and sonic feedback.

Execution

Custom sensors embedded in the sneaker controlled a Unity-based system, generating visuals and sound in real time. A Node.js backend delivered personalized outputs via QR codes.

Impact

Created a unique, personalized experience for each user while maintaining high throughput for large audiences.

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